Mark Wallace

Mark Wallace

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PRODUCT MARKETING

Turning Complex Products Into Stories People Actually Get

I help B2B SaaS and technology companies stand out with messaging that resonates, content that attracts, and sales tools that close.

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Hi! I'm Mark and I'm a Product Marketer

I’m a product marketing leader who believes great marketing starts with truly understanding the customer. I help tech companies turn customer feedback, insights, and market research into messaging, content, and sales programs that have a real impact.

Over 20+ years, I’ve built product marketing functions and programs from the ground up, creating content, launching campaigns,  and enabling sales teams to connect with audiences and close deals faster. I’ve guided product launches, crafted sales tools, and developed thought leadership — all grounded in listening to customers, studying the market, and translating insights into clear, compelling stories.

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Testimonials

[Mark has] been my most valuable team member hands down and is an excellent Product Marketer. Extremely organized and thorough, and totally autonomous. Hit the ground running type of player. Can’t recommend him enough.

— Former Manager

I had the pleasure of working with Mark on numerous product initiatives and launches. Mark is an exceptional professional who achieves results. Mark was instrumental in the market definition and execution for a number of new products and verticals. 

— Former Colleague

I had the chance to work with Mark when I transitioned into product marketing. The quality work Mark produced inspired me. Without Mark’s top-notch work, I would not have been able to hit the ground running as quickly as I did.

— Former Colleague

Certifications

PMC Level III

Certified in three courses from Pragmatic Institute's Management Curriculum.

Foundations

Has expertise in the Pragmatic Framework, gap analysis, and identifying market problems.

Focus

Proficient in opportunity scoring, business planning, and product roadmapping.

Market

Knowledge in areas of buyer personas, buyer experience and product marketing planning.