Mark Wallace
Here’s an overview of my product marketing work, including selected samples ranging from sales tools to thought leadership content and campaigns.
Created a modern, visually engaging pitch deck to help Red Van’s sales team showcase their offerings and highlight how their ecommerce expertise solves key challenges for prospective clients.
Framed the narrative around ICP pain points, then outlined Red Van’s methodology, balancing concise messaging with impactful visuals to engage prospects.
Drafted a clear, client-facing solution brief that explains the KYC process, regulatory challenges, and how GBG’s verification technology helps organizations onboard customers quickly while complying with regulations.
Simplified complex regulatory requirements into digestible language, then showcased GBG’s differentiated capabilities, equipping sales teams with a concise asset to educate prospects and accelerate buying decisions.
Developed a targeted playbook to help teams engage FinTech prospects, combining market insights, KYC use case definitions, and solution mapping to demonstrate value across onboarding and regulatory compliance needs.
Framed the playbook around FinTech market drivers and regulatory pressures, then illustrated how our solutions address onboarding and KYC pain points, equipping sales with messaging, insights, and competitive positioning.
Created a concise battlecard equipping sales with insights on a key competitor — their offerings, strengths, weaknesses, and positioning — along with messaging guidance to counter claims and highlight our advantages.
Structured the battlecard for quick reference: common objections, rebuttals, and differentiators. Balanced factual analysis with practical “kill shots” to boost sales confidence and sharpen competitive conversations in the field.
Built a scalable RFP response framework, including a reusable template and content library, to help sales teams respond quickly, improve consistency, and increase win rates across complex opportunities.
Standardized core messaging, automated repeatable responses, and centralized best practices into an accessible library, reducing response time while ensuring accuracy, differentiation, and alignment with buyer requirements.
Created a case study highlighting how our team helped a client, CarBahn, modernize their ecommerce operations with a custom Shopify implementation, through the Challenge, Solution, and Results framework.
Structured the story around client pain points, our tailored Shopify solution, and business outcomes. Balanced technical detail with impact metrics to demonstrate credibility and drive confidence in our delivery approach.
Drafted a concise, actionable guide helping higher-education leaders explore ecommerce as a new revenue stream, outlining market pressures, proven models, and practical steps to launch and scale digital offerings.
Positioned ecommerce as a strategic response to enrollment declines, combining market insights, real-world examples, and guidance to inspire decision-makers and give institutions a roadmap from concept to execution.
Developed an educational eBook exploring the rise of synthetic identity fraud in financial services while describing its impact, detection challenges, and the urgent need for stronger identify verification infrastructure.
Combined market research, regulatory insights, and expert commentary to raise awareness and position our brand as a thought leader, providing readers with actionable steps to strengthen fraud prevention strategies.
Produced a two-minute video showcasing how Red Van accelerates digital commerce with Autobahn, our proprietary Salesforce Commerce Cloud solution that speeds delivery and enhances performance for retailers.
Developed the storyboard, script, and visual direction to communicate Autobahn’s value. Collaborated with an agency on production, ensuring a cohesive narrative, engaging tone, and on-brand creative execution.
Produced a launch webinar introducing AcuantGO, GBG’s no-code identity verification solution, highlighting its simplicity, speed, and flexibility for businesses looking to streamline onboarding and compliance processes.
Created the concept, visuals, and script to combine education and storytelling along with a live demo to engage prospects and drive awareness.
Led a voice of customer initiative to understand market needs for a new cloud-based debt collection solution, uncovering buyer insights that shaped product positioning, messaging, and go-to-market strategy.
Developed buyer profiles and interview guides, sourced and conducted customer interviews, synthesized findings into key themes, and delivered an insights report informing product direction and commercial strategy.
Developed a win/loss analysis program using Salesforce CRM data to evaluate Experian’s PowerCurve’s sales performance, uncovering trends in win rate, competitive position, and sales cycle efficiency across opportunities.
Analyzed CRM data to calculate win rates, compare performance against key competitors, and identify deal-stage bottlenecks to produce insights that informed sales strategy, forecasting, and competitive positioning.
Led a buyer research initiative to define target audiences for a cloud-based loan origination solution, creating detailed personas and messaging to guide marketing, sales, and product alignment.
Partnered with a research firm to identify and interview prospective buyers, analyze motivations and pain points, and translate findings into actionable personas and tailored value propositions.
Led a research-driven go-to-market program for Experian’s cloud-based credit decisioning solution, refining ICP, positioning, and messaging to drive adoption among mid-market buyers and generate >$10M in pipeline.
Grounded strategy in customer insights, built cross-functional alignment through structured GTM planning and collaboration, and executed a targeted launch that delivered measurable growth and market traction.
Pivoted from a broad launch to an early adopter program, targeting select customers to validate product-market fit, gather feedback, and build early traction for GBG’s no-code identity verification platform.
Collaborated with Product to identify ideal participants, capture structured feedback, and inform product enhancements — turning a challenging launch into an opportunity that generated early wins.
Developed a multi-channel campaign to position Red Van as a trusted ecommerce partner for higher education, showcasing past client success and driving awareness, engagement, and new lead generation.
Leveraged client case studies, thought leadership content, events, and digital assets to educate prospects, highlight expertise, and create actionable touchpoints across email, social, and content marketing channels.
Created a customer email announcing new Autobahn capabilities, highlighting performance enhancements and design improvements to reinforce ongoing value and strengthen relationships with existing clients.
Focused messaging on customer impact while using clear, benefit-led copy and visuals to drive engagement and communicate Red Van’s continued investment in platform innovation.